Packaging 101 – Lessons Learned

30 11 2010

With the development of a fabulous tea line comes the development of packaging a tea line.  Holy Headache, Batman!

Let me clue you in on some lessons learned along the way.

  • Don’t let the inner perfectionist drive you MAD!
  • Quoted print/delivery times never seem to include the 5 “flex” days that printers take for those additional hiccups.
  • Always have a Plan B and be willing to go back to Plan A when Plan B falls on its face.  Also, reserve a Plan C.
  • Too many paints that we use are toxic (well at least the prettiest colors).
  • Referrals are the best sources to good vendors.
  • Stay away from Colbalt Blue.
  • Inkjet labels melt in a laser printer.
  • When in doubt, do it all yourself.
  • If DIY approach is taken, employ friends and have a bottle of champagne waiting.

I do not know how many of you venturing into the world of retail packaging, but you never know.  Here are some photos of a tea line in the making.  Enjoy.

Cpher

Painting logos with NON toxic paints

Little teapots drying

Miles of self-made stickers